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To find an online car insurance quote that represents one of the best deals around, most use a price comparison site in this country to access it. Even where people have specific must-have policy features that they want, price comparison services remain a firm favourite choice.

For those that want more impressive cover as standard, however, going direct to a leading UK car insurance company (as listed below) for an online car insurance quote becomes increasingly more popular and appropriate.

Thus, where low cost cover is key, a price comparison site will serve you well. Where 'better than average' cover is what you're after from your online car insurance quote, going direct is a stronger choice. Market forces ensure that you don't pay too much for the latter scenario, even although you don't get to compare car insurance prices yourself.

The widespread use of price comparison sites for an online car insurance quote shows that many choose to prioritise saving money over getting the sort of cover that might serve them optimally in an accident. While this is an understandable compromise, given that a claim may never be needed, many couldn't even tell you what cover they've purchased as they have allowed price to become the only consideration. Clearly this is an unsound approach.

In fact, many are unaware of the above point that market forces narrow any price differences when you compare like with like. It is often overlooked that price comparison sites produce a wide range of prices because they compare all policies - some of which are designed to be 'budget' type policies (largely to feature well on price comparison sites) as well as others (offering better cover) that are not.

It is noteworthy that many more car insurance providers were willing to work with Gocompare when they made it clear that their 5 star rating system allowed quality of cover (as well as price) to determine the choice of online car insurance quote.

In summary, then, we would argue that going direct for an online car insurance quote can be a good choice when you stop to consider what you really would like to have in place in the event of an accident. You can check the cover on offer below.

It's up to you, of course, but it's unwise to sell yourself short simply to save a few pounds up front. You'll end up losing out - potentially to the tune of many hundreds - if a claim does need to be filed.

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