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If you are looking for online motor insurance quotes, then, if you behave as most do in the UK, you will choose to deploy a price comparison site to find them.

Here, we are going to come at this issue of finding motor insurance quotes from the flip side - that is, we will look at the reasons why using a direct motor insurer can have certain advantages to using a price comparison site.

While the position that we will argue is a less prevalent one in this country, it does not mean that that position is misguided or that these arguments are invalid. If we can persuade even one or two that there may be some wisdom in getting motor insurance quotes direct, then it will have served its purpose.

Already, the sceptics will be thinking: 'Well, if going direct is so clever, how come so few adopt that approach to getting motor insurance quotes?' They would also wish to point out that the only way to compare car insurance from 100s, perhaps 1000s of insurance companies, is to use a price comparison site. If you instead go direct to individual insurance companies, at best, you can compare perhaps three or four of them as each time you have to fill in a new form.

If we start by addressing these points, the following is pertinent. Firstly, the popularity of any one route to motor insurance quotes is not the same as a quality endorsement of that route. Indeed, low price is a better marker of the lack of quality of any product and car insurance is no exception.

Secondly, to believe that you need to compare motor insurance quotes to get a competitively-priced quote is incorrect. You simply need to go to a well-established and sizeable insurance company (that's basically just about any household name insurance company), and, by so-doing, market-forces, taking account of the positon of these large insurers in the market place, automatically ensure that you don't pay too much. That is not to say that motor insurance quotes found in this way will be necessarily the cheapest of all, but when they are compared to other similar policies, the pricing will be very close to that of rivals.

Now it could be argued here that the latter point - that the quote may not be the cheapest - makes a good case for the use of a price comparison site. However, it doesn't for one very good, important reason. And that is that if you select your motor insurance quotes direct from a large car insurance company, you're getting a quality product as standard at a keen price.

You can look through the summaries of cover that we provide here via the links below to see that these policies are well worth having. You would struggle to say the same of the cheapest 'no frills' quotes on comparison systems.

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