The vast majority
of UK home owners will deploy a household insurance comparison system
to find their cover. After completing a single form, they will get
quotes from loads of household insurance providers to
then select the one that's most appealing to them whether they want
just building or content insurance or they need both.
For most, it's difficult to fault the compelling logic of this. It's
instinctively 'right' to compare as many household
insurance quotes as you can. The trouble is that many that use these
services appear to disregard the reality that the cheapest policy is
the cheapest for a reason. The insurer cuts costs by passing them back
to you in the event of any claim.
Here, we do wonder how carefully people assess their selected household
insurance policy features before purchase. We suspect that
in many cases that assessment is inadequate. People just don't know
enough about how different policies compare or even what their own
choice includes or excludes. Without checking the insurer's own website
directly, it can even be difficult to know how big the excess is.
The above assertion is not pure conjecture. Our site statistics here
would seem to suggest that many people using household
insurance comparison systems progress through to completed policy sale
very rapidly - faster than might be expected where policies are being
carefully scrutinised and compared.
Also, national trends indicate that many that previously used a household
insurance comparison service to get cover opt to go direct next time
around. This has to be due to reasons of quality control, the point
being that quality control can be problematic when buying via a price
comparison system.
In fact, when you look through the standard cover offered by excellent household
insurance providers like M&S (link below) it really does have to be
asked whether going direct ought to be far more popular than is
currently the case in this country. In a competitive market, you don't
pay too much for what you get even where you base you choice on quality
of cover rather than price.
From the above, it can be concluded that far from it being a misguided
or old-fashioned choice to buy your household insurance
direct from a leading brand, it is, in fact, generally the more prudent
and easier course to a completed low cost and quality household
insurance product.
Regretably, it will take more than an article like this to alter the
insurance-buying behaviour of the UK public.