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It goes without saying that most people will find their car insurance online nowadays but which are the best services to use?

Well, this depends not just on objective factors such as your car and personal circumstances but also on subjective factors. The latter hugely influence your approach, particularly on what you perceive as the best balance between price and cover when you buy car insurance online. Some see price as all that matters, other are looking for more from their cover.

So what are the implications of this in practice? Well, if you want a bargain car insurance online price, you will find a good price comparison site especially useful. It lets you compare 100s, even 1000s of prices when you fill in a single form and it is then a simple matter to select a cheap policy. You should check the cover, of course. Often going for the cheapest quote leaves you exposed to potentially major costs in an accident.

While price comparison sites are convenient and can save you money on car insurance online, they don't tend to make it easy to compare more sophisticated policies. It can take a little while to work out which policies will meet your requirements when you do want a bit more from your cover and you may need to consult the insurance company's own website(s) to find out.

Even then, you need to be sure that you are checking the right policy. You may be looking at the 'standard' policy on the insurer's own website but the price comparison site has actually found the same insurer's 'no frills' variant that offers less.

Because quality control is easier when you select direct from leading UK car insurance online quote providers (you can use the links below for policy information), many choose to go direct to these companies for their cover, bypassing any comparison system. In fact, this is not as daft as some may consider it to be.

Here's why. Price comparison sites throw a huge range of very different policies into the mix, and then, not surprisingly, display quite a spread of prices for these differing policies. Were they just to compare similar policies form market-leading car insurance online providers, the picture would be very different. The range of prices would be diminished to a point where there would be little to choose between them on price.

The logic of the above is that despite their popularity, price comparison sites have slightly less utility than they may appear to have at first inspection while direct car insurance online quote providers on closer inspection have better utlity than may first appear to be the case.

We certainly endorse the view that the UK's somewhat blinkered fondness for price comparison sites leads to many selecting inferior policies unnecessarily. Have in mind what you need, know what you're getting and do check out direct car insurance online services too.

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