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Increasingly, people in the UK deploy price comparison services to find a car insurance company in preference to going direct to a specific car insurance provider. They enjoy saving money on their renewal quote and many are quite happy to go for the cheapest policies.

There are some common mistakes when using this type of service to find a car insurance company for your cover which we will now consider.

The first is to allow price to take on an overly-important role in deciding your final choice of car insurance company. Many take this to its extreme and choose cover entirely on the basis of cost.

The next mistake is to make inadequte efforts to research the cover. What's the excess, for example? What happens if you breakdown? What if you're hit by an uninsured driver? Is the no claims protected? And so on.

In fact, you're not likely to find all this information on a price comparison system; so do use car insurance company websites for further details too.

Another mistake is to gamble on no claim being needed: 'I'll use this very cheap car insurance company because they're very cheap, not because I like their cover. Then I'll cross my fingers and toes and hope for the best'. Sooner or later you'll need to claim. You apply this tactic every year at your peril.

A further mistake is to accept the faulty premise that price is far more important than cover. In fact, the latter is more important. You wouldn't waltz into a car showroom, packed full of cars, and demand the cheapest car as if that is synonomous with the best choice. It invariably isn't. To apply this approach in your choice of car insurance company is equally erronious.

The next mistake is to think that unless you see loads of prices from numerous providers that your choice of car insurance company will be too expensive. The large companies in the UK car insurance market place watch competitors' pricing carefully, always bettering or matching prices for comparable policies.

Another mistake is to believe that price is not tightly yoked to quality of cover. It is. You pay for what you get. Going for a cheap car insurance company means you are selecting cheap cover that's thinner than the standard policy from a typical leading direct car insurance company.

The conlusion is fairly obvious. Going directly to a leading car insurance company is usually the more sensible coarse.

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