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We provide access to some of the UK's biggest car insurance companies. These include Direct Line car insurance that you won't find via any price comparison system as they don't work with them. Despite this, Direct Line maintains a sizeable share of the UK car insurance market based on attractive cover at competitive prices.

In many ways, Direct Line's brave decision to go it alone is a laudable one as they have chosen to have nothing to do with that erronious view that car insurance companies can be effectively or sensibly judged on price alone.

That said, the Virgin Money car insurance product that is banked by RBS / Direct Line does appear on price comparison sites; so they effectively do maintain a relationship with price comparison sites via this indirect route.

As most people are looking for the best value car insurance companies, it can make sense to use a price comparison site to find these. However, you need to use such services sensibly. Blindy buying the cheapest-priced quote out of all the car insurance companies presented is easy to do, it can even be tempting, but it's ultimately an own-goal if you ever need to claim. Policies get to be cheap by passing on costs to the consumer - that's many hundreds of pounds in an accident.

We recommend consulting the websites of car insurance companies directly even when you use a price comparison site to make a fully informed choice. Central to the utility of the internet is the ease with which you can do this sort of information gathering; so it is not a step that you need to neglect or simply omit.

Most in the UK use a price comparison site to compare car insurance companies online. When used in the above-outlined way, there is much to recommend this approach, particularly as price comparison sites are getting better at assisting with comparisons of policy features as well as prices.

For those that need a better level of cover than the more basic of policies, however, a lot of checking of individual car insurance companies needs to occur when you deploy a price comparison site to find quotes for you, as, if you start at the top and work your way down their price listings, you will be numerous policies down before your minimum requirements are met.

If you check the car insurance companies properly before selecting, this begins to involve quite a lot of work and does, in fact, make it more realistic to simply go direct to a market-leading brand where better cover is presented with the standard policy. Direct Line and M&S car insurance (the latter being the most popular choice here) are good examples of direct car insurance companies that typically meet this quality criterion.

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