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Consider this statement. The best way to buy car insurance is to find the cheapest price on a price comparison site and to buy the associated policy. Probably few people would entirely agree with this - that cheapest is best - but there's no shortage of drivers that want to save money in this way and so they do buy car insurance as cheaply as they can.

Many of these people are willing to buy car insurance inexpensively in this way as they are not expecting to need to claim; so they may as well save money on the premium. As these people are not blessed with the power of foresight, this is a risky strategy.

If a claim is needed, a high excess and the types of exclusions that are typical when you buy car insurance with 'no frills', will render the cost to the driver of an accident far from cheap.

To buy car insurance without considering the implications of a poor choice of policy goes against the usual rational for getting car insurance cover - that is, to provide you with adequate financial protection in the event of an accident.

It seems to be an unfortunate side effect of price comparison sites that as more and more drivers buy car insurance through them, more and more of them elect to buy car insurance at the exceptionally cheap end of the spectrum. Very often they don't even realise that they are simply storing up trouble for the future.

While there is no need to counsel against the use of a price comparison system to buy car insurance, it's certainly important to know the cover you're getting and to conduct an honest inventory of what you are likely to need in an accident. Some may need a courtesy car, for example. Others won't.

Actually, too few buy car insurance direct from well-known, well-established insurance brands nowadays. And yet, this is the best way to quickly and easily get quality cover. The suggestion that a good deal is only possible when you do a car insurance comparison is wrong. The market is far too competitive for the large car insurers not to be competitively priced.

If you buy car insurance online, you have two choices. The popular choice is to compare car insurance quotes with one form via a price comparison system. But arguably, the more balanced approach is to go direct to a top motor insurance provider where better quality cover, with a good price tag, is guaranteed.

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